United States with a market share of 30.8%
Japan, India and China and the Middle East each with 8 - 9% and
Italy with 5%.

We predict a dramatic change in market shares by 2015, where the market share is

The United States will have dropped to around 25%
China and India will increase theirs to over 13%
The Middle East will remain more or less constant at 9%
Europe’s and Japan’s market share will be less than 4% for Japan, and
Less than 3% for the biggest individual European countries, Italy and the UK.

Gemstone is durable enough to be enjoyed for generations. However certain rocks, such as lapis-lazuli and organic materials are not minerals, but are still used for jewelry, and are therefore often considered to be gemstones as well. Most gemstones are hard, but some soft minerals are used in jewelry because of their luster or other physical properties that have aesthetic value. Rarity is another characteristic that lends value to a gemstone.

Diamond at 10 is the hardest whereas talc at 1 is the softest. Popular gemstones like amethyst and citrine register 7 whereas rubies and sapphires register 9. Most of us come off the beach on the first day with the 3 s’s all achieved - rings caked in sand, sea-salt and suntan lotion. Nude sunbathing, as far as silver and gold jewellery is concerned, is a must! Remember also that sand will scratch the surface of precious metals.

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